Insights
Local SEO, Google Maps and AI, explained with data.
Our own studies and practical guides for business owners and marketers. Every number has a source.
The checklist: what a local business website needs to be found (and to convert)
A practitioner's checklist for local business websites: one page per intent, service + town titles, tap-to-call, consistent NAP, schema, price info and index hygiene.
Read articleHow ChatGPT and Google's AI choose which local businesses to recommend
AI assistants build local answers from search indexes, map data, reviews and directories. What they read, which crawlers to allow, and how to measure it honestly.
Read articleWhat the businesses in Google's Maps top 3 have in common: 138 local searches analysed
Our study of 138 local searches: distance gates the Maps top 3, reviews and photos separate the winners, and most websites skip price. Data, limits and what to do.
Read articleGoogle Business Profile for local businesses: what actually moves rankings (no tricks)
Google ranks local listings on relevance, distance and prominence. What that means for categories, reviews, photos and hours, and which tricks to avoid.
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