Aesthetic clinic · Lisbon · 2026
A Lisbon aesthetic clinic, with a website that matches what it does.
Institute Pizz offers non-surgical facial aesthetics in Lisbon. We designed and built the site from scratch and, in 2026, rebuilt it completely: every treatment has its own page, the common doubts have their own comparisons, prices are visible and booking is one tap away.
Real screenshots of the live site, October 2026.
The brief
A health and aesthetics site has strict rules: no promises, correct wording (biomedical scientist, not doctor), prices that match the real list and European Portuguese throughout. And it had to earn the trust of people arriving from Google or Instagram who decide within seconds whether to book.
What we delivered
A 57-page website for a facial aesthetics clinic: one page per treatment, comparisons and clear prices, WhatsApp booking on every page and copy written carefully for a health sector.
What we verified
- 57 pages, each with one job
- 16 treatment pages with WhatsApp booking
- 14 / 14 key pages indexed by Google
- 0 result promises in the copy
What we did
Step by step.
- 01
One page per treatment
Collagen biostimulators, fillers, botulinum toxin, skin quality: each treatment with its own page, what it includes, who it is for and what to expect.
- 02
Answers to real doubts
Comparisons such as “lip flip or filler?” and “skinbooster or filler?”, written for people who are deciding.
- 03
Prices in the open
A price page that matches the clinic’s real list, instead of making the customer ask.
- 04
Booking in one tap
A WhatsApp button with a pre-written message on every treatment page, plus direct consultation booking.
- 05
The right words for a health sector
No result promises, correct professional titles and Brazilian terms reviewed across the site. One consistent voice.
- 06
Calm, credible design
A real photo of the practitioner, individual assessment up front and a sober look with no gimmicks.
- 07
Fast on mobile and ready for Google
Light pages, correct titles and descriptions, structured data and every key page indexed. Readable by AI assistants too.
Status
A site is not finished when it goes live.
Ongoing: monthly Search Console follow-up, new treatment pages and measurement of how the site appears in AI search.
We publish no booking numbers or ranking positions. Everything here can be checked on the site itself.